INTERVIEW
souljoint.com
ETERNIA - It's Called Life
Reported by: NA (December 2005)
It seems like an eternity for some Canadian artists to drop an album, others forever and a day. Hip-Hop extraordinaire, Eternia from the T-dot has dropped her long anticipated debut album It's Called Life, and that's exactly what it is. With a hella amount of competition and pressure, Eternia took a minute to talk to SoulJoint.com about the industry politics, her new home-New Jersey, and what it's like to be a femcee.
SoulJoint.com: So tell me, is this your 9-5 or is this a part time thing?
Eternia: Soon enough... I'm making stuff go in that direction. Technically no there have been months (especially this year) where that was the case. I graduated from University last year and basically last year it's been a mixture of some kind of casual work and Hip-Hop. I'm hoping to not be doing any casual work, other than Hip-Hop.
SoulJoint.com: With your new album out, tell me about the process of how it came to be?
Eternia: It was well 2004, Spring, Summer and the Fall. It was dope. The freedom, financially (not to do anything I wanted) but to realize my vision was really cool, that was through Factor. That is definitely something that most artists have the luxury to deal with. So I know that I was blessed, at the same time there were certain parts of the album process that made me want to pull my hair out. I had a manager that left half way through the management process, which was difficult. I was basically executive producing it in a sense, like creatively anything sonically or sound wises related to the album was all me making the decisions... which has its pros and cons. It's cool because I get creative control. It's not cool because I am not in an objective ear...
SoulJoint.com: Being that you are in a male dominated industry, how do you deal with gender or racial stereotyping?
Eternia: At first I would just ignore it, meaning I wouldn't give it the day or attention that it deserved; even if I noticed I was being discriminated against. I'm beginning to notice more and more, the older I get, the more I stay in the industry, that it's more existent than I would've given it credit as. Because I knew people definitely treated me differently, looked at me differently. I was meeting with a DJ friend of mine a couple of days ago; he has the insider scoop because he's a dude. He literally said to me, I know mad DJ's that are like 'I don't feel female emcees, period. You're female, I'm not playing your shit, I don't like you, and I'm not bumpin' you.' It's that simple. And it's like wow; people are really that simple about it? It doesn't even get to the point where we get a fighting chance sometimes to prove if we can do it or not. We are already written off by being a female. That for example, I would have never admitted existed.... When I market myself in the future, right now its hard to ignore the fact that I'm a female, so there are some things in my bio that present that. In the future I'd rather not put disclaimers to who I am as an emcee...
SoulJoint.com: What do you think about the female emcee situation or lack there of in Canada?
Eternia: My argument is not that there is a lack of females spitting, but there is a lack of females in the spotlight. The reason why there is a lack of females in the spotlight has to do with labels, artist development, a woman having a support network, or if not a support network, the funds to propel herself to that position. So to me it's not about there is a lack of girls spitting, it's about there is no real infrastructure to put females in place where they are on TV, radio or support network for them. The reason why so few of them have struggled through the ranks in Canada or on the industry side is that the industry doesn't take risks. The lack of the woman's side having a team behind her. Often with dudes, they have a team behind them. Juice, he has a team. Sean Ricochet Boost, he has a team. There is no female, I know, in Canada that raps, that has a team. Not one. You could have said that Tara Chase did, the circle basically, didn't do her justice. The lack of that alone…ten able bodies doing the same job as one person, you know who is gonna get further quicker.
SoulJoint.com: Do you feel that you have covered all your bases and achieved your musical goals here in Canada, before you decide to move on to the US?
Eternia: I've already moved on. I am in New Jersey now and I hope that it's a permanent move. I don't feel that I've reached the height of what I could reach in Canada. I do feel that I've reached the height of what I wish to achieve in Canada alone meaning I could be bigger.
I could be a K-os or Kardi. As big as Kardi is and he has done ten times more than me, I want even more than that. I think Kardi probably feels the frustration as well, he knows he has fans and yet people don't support when it comes down to buying the product in Canada. There is just a general lack of…maybe it's just the numbers of people.
Basically what I'm trying to say is I could go bigger in Canada, but even bigger in Canada isn't big enough for me. It's not about not loving Canada or F-Canada. It's not that at all. But it's like; you do have to be co-signed by someone, somewhere else for anyone back home to be like maybe this was good. People don't recognize stuff under their noses. I think that goes for a lot of artists not just me, I'm not hating, that goes for a lot of artists in Canada, that are incredible that don't get the love that they deserve. Julie was supposed to drop an album, for the last…I don't know how many years, it's out now, you'd arguably say it should go platinum, because of the fact that she has been doing things, putting in work, and we all know she is talented for so long. I don't know how the sales are going, but I don't see anyone in Canada supporting themselves off of their music, and that's what I'm trying to do. Starting from Scratch supports himself, because he deejays every night, but emcees... I do not know any emcees, except for maybe K-os.
SoulJoint.com: I read that in the Montreal Mirror, they rated your album 7 out of 10 and was docked marks because the reviewer stated that he enjoyed more of your mellow tones, as opposed to your more aggressive, rough tracks. Do you get that a lot because you are female and do you find people want you to rhyme about "lady like" topics?
Eternia: That's a really good point. I find what I get a lot is everything. I guess Scott, said 'I prefer her when she spits more soft stuff', I'll get someone else saying 'Screw those soft tracks, I prefer her when she spits the hard stuff'. I laughed when I read that review, because that's cool I actually appreciate his opinion, but that being said for every one person that says what he says there is someone else saying the exact opposite. Which is why I have the songs on the album that I do, for people that appreciate both and both sides of me because they are both a part of me... To me its like, that's what makes me know in my head…I knew the album was good before I put it out because I liked the album and its me. Of course you care about what people have to say and the one thing that made me confident was that this album was a strong album, was that people do find things to critique and it's always something different. It's not like across the board. When people unanimously across the board are dissing or a certain thing that you know there is something wrong with it.... At least I know that for every reviewer that says one thing, there is another reviewer saying the exact opposite... It's all love...
SoulJoint.com:
Final words?
Eternia: If you are reading this and you don't know what I'm about, definitely hit up www.eternia.ca. If you reading this and you do know what I'm about and you like it, I feel weird to ask me to support by buying the album. I've never been one of those sales pitch people. At this stage of the game what happens is this; if you feel an artist and you don't support the album there may not be a next one because that's how artists get to put more music out, by doing good at the music that they did do. So... if you feelin' it, buy it so that there will be more music in the future. (Laughs). |