Album Review
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DL INCOGNITO - Organic Music For A Digital World
Reported by: cpf


Ever since the era of Michie Mee and Maestro Fresh Wes, there's always somebody who's putting Canada on the hip-hop map, from the Dream Warriors, over Choclair and Kardinal Offsihal to the Swollen Members, they all contributed in giving the Canadian rap scene an allure that competed with those of their Southern neighbours. Next up in a row of celebrated Canadians is Ottawa's MC/producer DL Incognito, a rap musician with a heart on the tongue who doesn't hesitate to rap about personal stuff, yeah you guessed it, the kind of rappers that's on the verge of extinction.

His previous album 'Life's A Collection' got already praised by this magazine, and even received a Juno Award, one of Canada's most prolific music prizes. With all these praises on his sleeve, DL Incognito continues on the same path with his third effort 'Organic Music For A Digital World', a celebration of heart-felt and non-artificial music in a cold, impersonal world. Techtwelve, who already shone on the previous DL album, takes on most of the production duties and that's an excellent move. His production is characterized by old-fashioned sampling, genuine instruments and easy drum programming, creatin a sound of uhm, how shall we put it?... Organic music. 'Drop organic music like a beatbox', DL raps, while occasionally referring to the days of way back, DL is a man that dares to reminisce over the things that lay him close, even the death of his mother remains not unspoken of ('Nine Months'). In all his honesty, DL Incognito raps about falling in love with two women, even apologizing to both his girlfriend ŕnd to mistress ('Two Chicks') because 'I'mma be a man about this'. No worries fellow-rappers, DL has typical macho behaviour too, in 'Horoscope' he talks about the several girlfriends ('from my ex to next') he had and their signs, cars ('Keep It Movin'), his fetish for sneakers ('S.Y.S.G.U.') and makin money ('Commerce').

DL Incognito is a man of the world, he has different issues to talk about (also peep his manifest on social issues in 'Reality Bites') and doesn't avoid expressing his deepest feelings. Is it the latter thing or the fact that he's Canadian that keeps him from getting the props he deserves in the USA? Hard to say with such a complex market, none the less, we're sure Europeans are keen on digesting albums like this, so let's rewind…